As you’ve likely discovered (and as we’ve mentioned), logos—and logo bags in particular—are a substantial trend best nu. one of the brands leading the logo nostalgia is Fendi, with its renowned double F print in brown and black. like all good logos, the FF print is both neutral and bold, which makes designs bearing it surprisingly versatile as statement pieces. Which is great, because Fendi just dropped a brand new capsule collection that’s all about taking its logo print to extremes: Fendi FF Reloaded.
Available in select Fendi boutiques and on Fendi.com starting yesterday, Fendi FF Reloaded is a print-heavy set of limited edition pieces spanning from small leather goods to outwearer, all in either the conventional Fendi print or a bold, graphic black-and-white version. Not all of the pieces are covered in the logo; if you just want the FF print as a bit of an accent, you can find it as trim on the bottom of a bucket bag or an accent at the waist of otherwise black leggings. On the other end of the spectrum, the collection features a full jumpsuit made of logo silk and a parka covered in the print. It’s unclear if logo adds an extra layer of warmth, but if you’re the person who owns that coat, you’re probably not walking anywhere if you don’t want to.
The capsule collection ranges from major to stylishly silly, and the pieces at both ends of the spectrum are strong. On the bag front, the line includes numerous of Fendi’s many popular styles like the Peekaboo and Kan I in several different logo-heavy (or, in some cases, merely logo-accented) iterations.
A portion of Fendi FF Reloaded made an early debut at Net-a-Porter a couple weeks ago and sold out, so if you’re interested in the collection, we suggest you jump on your favorite pieces. You can check out some of the campaign images, as well as ten of our picks, below, and then head over to Fendi.com to shop the full collection while stock lasts.
Fendi Reloaded Boots
$990 through Fendi
Fendi Reloaded Dress
Shop through Fendi
Fendi Reloaded Kan I F Bag
$2,890 through Fendi
Fendi FF Reloaded Kan I F small Bag
$2,690 through Fendi
Fendi FF Reloaded Overcoat
$5,400 through Fendi
Fendi FF Reloaded Silk Jumpsuit
$2,590 through Fendi
Fendi FF Reloaded Sneakers
$950 through Fendi
Fendi FF Reloaded T-Shirt
$770 through Fendi
Fendi FF Reloaded Trench Coat
$2,890 through Fendi
Fendi FF Reloaded wool Jacket
$2,890 through Fendi